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Market Barriers in Germany for Medical Devices

Market Barriers in Germany for Medical Devices

Market Barriers to the introduction of medical devices in Germany. What could these be and how can they be overcome?

Market barriers to market entry to Germany for Medical Device Manufacturers
photo: iStock
Market barriers to market entry in Germany for Medical Device Manufacturers

December 2020, Maria Klaas – According to a recent study from 2020 by Clairfield International, the German medical technology market is by far the largest in Europe with € 33 billion. It is therefore no wonder that small and medium-sized enterprises (SMEs) from Germany or abroad want to participate in this market. 

The global market for medical technology companies

The global market for medical technology companies

The global market for medical technology companies – facts and figures

Juli 2020 – The global market for medical technology continues to offer great market opportunities for medical technology companies. Especially in the Middle East and Asia, the markets are growing steadily and rapidly. South America is recording double-digit growth rates, mainly due to the Mercosur free trade agreement concluded in 2019. Germany still plays the most important role in Europe. The per capita turnover is 402€, more than in any other country in the world.

CountryWorld Market ShareMarket Volume Per capita sales
North America39 %174.0 bn.301 €
Europe27 %160.0 bn.160 €
Germany  7 % 33.0 bn.402 €
Asien26 %115.0 bn. 26 €
Russia  1 %   4.2 bn. 30 €
Brazil  1 %   5.5 bn. 27 €
Rest of the world  7 %30.0 bn. 20 €
Market study medical technology 2020 by Clairfield International


  • There are 27,000 medtech companies in Europe, about half of which are based in Germany, followed by the UK, Ireland, Italy, Switzerland, Spain and France. Most of them are SMEs.
  • 650,000 people work for medical technology companies in Europe, of which about 210,000 people are in Germany alone
  • Two of the world’s top-selling companies are based in Germany: Siemens Healthineers and Fresenius Medical Care. Three others are among the top 10 in Europe. These are Philipps in the Netherlands and Novartis and Roche in Switzerland

North America:

  • North America is the largest market for medical technology
  • Seven of the ten top-selling medical technology companies come from the USA
  • 6,500 small and medium-sized MedTech companies are located in the USA
  • Approximately 520,000 people are employed by medical technology companies in the USA
  • The main hubs are located in California, Minnesota, Massachusetts. Florida, Indiana, Pennsylvania, Texas, New York, New Jersey and Illinois also play an important role


  • Asia is the third largest market after North America and Europe. Market researchers assume that Asia will overtake Europe in 2020.
  • The main reason for the rapid growth in Asia is the growing middle class and the rising average age. This is expected to rise to around 600 million people by 2025.
  • Various funding programmes are providing massive support for technical developments in Asian countries, for example in Singapore and China.

Rest of the world:

  • Asia, Latin America and the Middle East show the greatest growth potential for medical products
  • The MedTech market is growing enormously, especially in the Middle East
  • Double-digit growth rates are predicted in emerging markets such as Mexico, Malaysia and Brazil
  • Brazil is one of the fastest growing markets in the world. In recent years, imports have grown by around 26% annually. This can be explained by the free trade agreement Mercosur, which was concluded in 2019 and will continue to facilitate the export of MedTech products to South America.

Source: Marktstudie Medizintechnik 2020, Luther.Clairfield International

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Read also: Efficiency increase of the strategic distribution of medical devices in Europe for SMEs

Medical Device market in France

Medical Device market in France

Distribution of Medical Devices to France

The French Medical Device Market is the 2nd largest market in Europe
photo: iStock
French Medical Device Market

April 2020 by Maria Klaas – With 67 million inhabitants, France is the second largest market in Europe after Germany. And this also applies to the Medical Device sector. Therefore, medical device manufacturers from all over the world would like to place their products here as well. But how can a successful market entry take place?

Pharmacies and Parapharmacies in France

Pharmacies and Parapharmacies in France

photo: Klaas consulting
pharmacy in Paris

Drastic changes in the pharmacy and parapharmcy sector in France

March 2020, by Maria Klaas Drastic changes for pharmacies and parapharmacies in France expected in the near future.

Changes for pharmacies in France

Unlike in Germany, many Medical Devices are sold in by pharmacies or parapharmacies in France.

Medical Devices Regulations (MDR)

Medical Devices Regulations (MDR)

The new Medical Devices Regulations (MDR) – what you need to know!

the new Medical Devices Regulations (MDR), which must be fulfilled for CE certification as of May 2020
photo: iStock
CE mark according to MDR

The new Medical Devices Regulations (MDR) and the Active Implantable Medical Devices Directive (AIMDD) were published in May 2017. Its transitional period will end on 26 May 2020. From that date the MDR will apply fully.

Transforming the MedTech Industry

Transforming the MedTech Industry

Transforming the MedTech Industry

August 2019 – Transforming the MedTech Industry – why is that the future?

According to a commissioned study of the United Nations, the world population will increase to 10 billion by 2050. 2 out of 5 people will be over 60 years old and 434 million over 80.