Market Segmentation in Germany as a Key Success Factor for Market Entry
July 2021 – Market Segmentation in Germany – According to the Federal Ministry of Health, there are about 400,000 different medical devices in Germany. These are diagnostic devices, products for surgery, intensive care, implants, products for sterilisation but also covers and medical aids of various kinds or surgical materials and laboratory diagnostics, and many more.
Market Barriers to the introduction of medical devices in Germany. What could these be and how can they be overcome?
December 2020, Maria Klaas – According to a recent study from 2020 by Clairfield International, the German medical technology market is by far the largest in Europe with € 33 billion. It is therefore no wonder that small and medium-sized enterprises (SMEs) from Germany or abroad want to participate in this market.
The global market for medical technology companies – facts and figures
Juli 2020 – The global market for medical technology continues to offer great market opportunities for medical technology companies. Especially in the Middle East and Asia, the markets are growing steadily and rapidly. South America is recording double-digit growth rates, mainly due to the Mercosur free trade agreement concluded in 2019. Germany still plays the most important role in Europe. The per capita turnover is 402€, more than in any other country in the world.
There are 27,000 medtech companies in Europe, about half of which are based in Germany, followed by the UK, Ireland, Italy, Switzerland, Spain and France. Most of them are SMEs.
650,000 people work for medical technology companies in Europe, of which about 210,000 people are in Germany alone
Two of the world’s top-selling companies are based in Germany: Siemens Healthineers and Fresenius Medical Care. Three others are among the top 10 in Europe. These are Philipps in the Netherlands and Novartis and Roche in Switzerland
North America is the largest market for medical technology
Seven of the ten top-selling medical technology companies come from the USA
6,500 small and medium-sized MedTech companies are located in the USA
Approximately 520,000 people are employed by medical technology companies in the USA
The main hubs are located in California, Minnesota, Massachusetts. Florida, Indiana, Pennsylvania, Texas, New York, New Jersey and Illinois also play an important role
Asia is the third largest market after North America and Europe. Market researchers assume that Asia will overtake Europe in 2020.
The main reason for the rapid growth in Asia is the growing middle class and the rising average age. This is expected to rise to around 600 million people by 2025.
Various funding programmes are providing massive support for technical developments in Asian countries, for example in Singapore and China.
Rest of the world:
Asia, Latin America and the Middle East show the greatest growth potential for medical products
The MedTech market is growing enormously, especially in the Middle East
Double-digit growth rates are predicted in emerging markets such as Mexico, Malaysia and Brazil
Brazil is one of the fastest growing markets in the world. In recent years, imports have grown by around 26% annually. This can be explained by the free trade agreement Mercosur, which was concluded in 2019 and will continue to facilitate the export of MedTech products to South America.
Source: Marktstudie Medizintechnik 2020, Luther.Clairfield International
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April 2020 by Maria Klaas – With 67 million inhabitants, France is the second largest market in Europe after Germany. And this also applies to the Medical Device sector. Therefore, medical device manufacturers from all over the world would like to place their products here as well. But how can a successful market entry take place?
European industry association for digital assistive technology DATEurope founded in early 2021. DAT includes aids for communication, for the blind and visually impaired, for environmental control, assistive call systems, software tools and robotics.
Overview of all assessments of new examination and treatment methods (NUB) by the G-BA
22 Notified Bodies are now accredited. Currently (August 21) there are 4 in Italy, 2 in Finland, 3 in the Netherlands and 6 in Germany; in addition, one each in Slovakia, Hungary, Norway, France, Sweden, Ireland and Croatia. Nando database
the MHRA in the UK has published a guidance document for manufacturers and distributors of medical devices
On 1 July 20, the Swiss Federal Council adopted the revision of the Regulation on Medical Devices (MepV) and the new Regulation on Clinical Trials for Medical Devices (KlinV-Mep). As a result, Switzerland remains subject to EU medical device law.