Accordig to a recent study from 2020 by Clairfield International, the German medical technology market is by far the largest in Europe at € 33 billion. No wonder that small and medium-sized enterprises (SMEs) from Germany or abroad want to participate in this. The German market is thus considered one of the most competitive markets in Europe.
But why is Germany so interesting? What should be considered in strategic marketing and sales in order to be successful?
Market Barriers to the introduction of medical devices in Germany. What could these be and how can they be overcome?
December 2020, Maria Klaas – According to a recent study from 2020 by Clairfield International, the German medical technology market is by far the largest in Europe with € 33 billion. It is therefore no wonder that small and medium-sized enterprises (SMEs) from Germany or abroad want to participate in this market.
The global market for medical technology companies – facts and figures
Juli 2020 – The global market for medical technology continues to offer great market opportunities for medical technology companies. Especially in the Middle East and Asia, the markets are growing steadily and rapidly. South America is recording double-digit growth rates, mainly due to the Mercosur free trade agreement concluded in 2019. Germany still plays the most important role in Europe. The per capita turnover is 402€, more than in any other country in the world.
Effizienzsteigerung des strategischen Vertriebs von Medizinprodukten in Europa für KMUs
April 2020, Maria Klaas – Viele Medizinprodukte-Unternehmen streben den Verkauf ihrer Produkte auf europäischen Märkten an. Eigene Budgetengpässe lassen nur limitierte Marktchancen zu. Was sind die Gründe und welche Überlegungen sollten KMUs zur Effizienzsteigerung des strategischen Vertriebs ihrer Medizinprodukte anstellen?
April 2020, Maria Klaas – Frankreich zählt mit 67 Mio. Einwohnern nach Deutschland zum zweitgrößten Markt in Europa. Und dies gilt auch für den Bereich der Medizintechnik. Daher möchten Medizinprodukte-Hersteller aus der ganzen Welt auch hier ihre Produkte platzieren. Doch wie kann ein erfolgreicher Markteintritt erfolgen?
April 2020 by Maria Klaas – With 67 million inhabitants, France is the second largest market in Europe after Germany. And this also applies to the Medical Device sector. Therefore, medical device manufacturers from all over the world would like to place their products here as well. But how can a successful market entry take place?
The new Medical Devices Regulations (MDR) – what you need to know!
The new Medical Devices Regulations (MDR) and the Active Implantable Medical Devices Directive (AIMDD) were published in May 2017. Its transitional period will end on 26 May 2020. From that date the MDR will apply fully.