10.11.2016 – Growing healthily is a primary challenge for medical device companies. Yet frequently it is not possible for them to manage this themselves. So why shouldn’t they include commercial products in their portfolio and shouldn’t offer themselves as a medical distributor? Are there new impulses for the sales fo medical devices?
Study: “Marketing of Innovative Medical Devices in Germany”
In the run-up to the launch of innovative products, manufacturers could obtain significantly more information on the market situation, options for reimbursement of costs, and marketing and sales strategies.
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What is the situation for medical technology companies concerning their strategic marketing? And which weaknesses can be converted to potential? The authors of the “Third Medical Technology Marketing Monitor” give specific recommendations.
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India is the strongest growth market for medical technology woldwide. The motors driving growth are: increased expansion of the market for private hospitals, growing as an outsourcing location for laboratory testing, attractive market for medical tourism, and changed living conditions.
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ABHI and Eucomed are advising medical device manufacturers not to leave it too late to comply with the EU’s updated Directive on the restriction of hazardous substances.
RoHS II (the European Parliament and Council Directive 2011/65/EU of 8 June 2011 on the restriction of the use of (more…)
