Marketing of Innovative Medical Devices

Great Potential for Improvements Remain in Strategic Marketing in German Medical Technology

Marketing of Innovative Medical Devices in Germany
Marketing Monitor Medical Devices
Marketing Monitor Medical Devices

Study: “Marketing of Innovative Medical Devices in Germany”

In the run-up to the launch of innovative products, manufacturers could obtain significantly more information on the market situation, options for reimbursement of costs, and marketing and sales strategies.

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