Marketing of Innovative Medical Devices

Great Potential for Improvements Remain in Strategic Marketing in German Medical Technology

Marketing of Innovative Medical Devices in GermanyMarketing Monitor Medical Devices
© Marketing Monitor Medical Devices

Study: “Marketing of Innovative Medical Devices in Germany”

In the run-up to the launch of innovative products, manufacturers could obtain significantly more information on the market situation, options for reimbursement of costs, and marketing and sales strategies.

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