Strategies for a successful market entry into Germany – for medical technology companies (SMEs)
Cologne, Market Entry into Germany – Free Webinar
Accordig to a recent study from 2020 by Clairfield International, the German medical technology market is by far the largest in Europe at € 33 billion. No wonder that small and medium-sized enterprises (SMEs) from Germany or abroad want to participate in this. The German market is thus considered one of the most competitive markets in Europe.
But why is Germany so interesting? What should be considered in strategic marketing and sales in order to be successful?
Our expert will show you the special features of Germany, where there might be obstacles and what you should consider in order to overcome them. Examples from practice will be included.
- Why is Germany so interesting for medical technology companies compared to other European countries?
- What do you need to know about Germany in order to orientate your strategic marketing and sales in a promising way?
- How can you position your own product?
- What options are there for your product and sales strategies?
Our expert, Ms Maria Klaas, is the owner of Klaas consulting, a management consultancy for marketing, sales and business development throughout Europe, aimed at small and medium-sized medical technology companies (SMEs). Before starting her own business, she held various management positions in internationally operating medical technology companies.